Melburnin’ April 2012

Victor Greenaway, Passegiata, Orvieto (detail) 2011, ink on paper, 100 x 70cm.

I recently attended one of L’Oréal Melbourne Fashion Festival’s Industry Forums, The New Consumer. The topic of discussion was the future of consumer’s shopping habits. A key emerging trend identified from this discussion was the concept of ‘editing’. Businesses that want to stand out from the crowd should focus on making life easier for their time-poor customers. Hot Picks, Key Items, Top Five, lists, etc. are all just some of the ways that successful retailers are re-packaging information to help consumers ‘edit’ their options. This prompted me to think about the similarities between the editing trend and what we try to achieve with Melburnin’ each month. The myriad of Melbourne’s monthly exhibitions can be overwhelming. Whilst it’s challenging to restrict our picks to 1000 words, our ultimate objective is to sift and edit. So if you’re looking for the hottest, freshest art in town, stick around. Read more…